Question 2: Demographics
Create your own infographics
Create your own infographics
I believe that ‘FrSh’ music magazine represents my intended target
audience, in terms of what kind of social groups, ethnicity and ages are
represented. I intend to target both male and females between the ages of
16-25, who were still in education or have just completed higher
education. I achieved this by using
models of different ages to represent the different areas of my target audience.
One of my models is still in College, another is studying at university and the
other is in full time employment. From my research that I conducted on other
music magazine’s I found that ethnic minorities, such as black people, aren’t
equally represented in comparison to white people, hence why I took the
decision to use three males of black origin for my models. I want to challenge
the ‘ordinary/traditional’ conventions that other magazines follow in order to
give my magazine a better competitive advantage. The message that I want to
portray is that everyone should be represented equally regardless of who or
what they are and I think that my representation of black males can illustrate
this.
Other magazines whether it be music or fashion tend to use people who
are generally wealthy or in terms of demographics are graded as: A/B. However
due to my genre being a Grime/Hip-Hop/Rap magazine I chose to represent those
who are C1 and C2 as they may have currently just left higher education and
looking for work, and many magazines do not do this, for example XXL (Doesn’t
apply to the younger audience). My images that I used are true representations
of my chose genre, from the costume’s my models are wearing, the type of body
language and also the location of my images all give clear representations of
the culture behind the genre and as an audience you can distinguish the
difference between ‘FrSh’ and another magazine such as ‘Kerrang’. My use of
language is a mixture of slang terms that are commonly used by those who follow
my genres and formal language. I decided to do this as it appeals to both ends
of my target audience range, the lower end of the target audience tend to use
slang whereas the older audience members use formal language with some slang
terms.
I believe that my representation is a positive one, as I don’t see many
other magazines representing my target audience in the same way. I hope that I
have challenged stereotypes many perceive of my genre and that I hope to have
opened up new positive perceptions towards it.
