Wednesday, 14 October 2015

Magazine Proposal: Target Audience

My Intended target audience for my Grime music magazine will be: 

  • Male and Females between the ages of 16-25. Due to prior research i found that grime music is common among people between these ages, so it will make sense to target this age range. 
  • The psychographics of my target audience would be the Explorers and the Aspirers/Succeeders, as the majority are young and still may be in education or have just began their working careers. The lower end of my target audience would be the Explorer's, as they are considered to be materialistic and image and appearance are important to them, which is why i believe my magazine will apply to them. The higher end of my target audience are the Aspirers as they will have just finished higher education and beginning their steps into the working world and possess strong goal orientations. 
  • According to social grading my target audience would come under the grade 'C1' and 'C2' as they may have just left higher education. This doesn't apply to the lower end.

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